A landing page is a page within your site structure, or a standalone that you made for a special purpose like event, sale, or other instance to capture leads.
If you are already a recognized brand, your homepage can be a landing page. Creating a stunning and customized landing page directs your customers down the funnel.
A good landing page builder will help you to create an easy, effective and optimized landing page to increase your conversions.
7 Best Landing Page Builders